Big Data, Big Design

Big Data, Big Design provides designers with the tools they need to harness the potential of machine learning and put it to use for good through thoughtful, human-centered, intentional design.

Enter the world of Machine Learning (ML) and Artificial Intelligence (AI) through a design lens in this thoughtful handbook of practical skills, technical knowledge, interviews, essays, and theory, written specifically for designers. Gain an understanding of the design opportunities and design biases that arise when using predictive algorithms. Learn how to place design principles and cultural context at the heart of AI and ML through real-life case studies and examples. This portable, accessible guide will give beginners and more advanced AI and ML users the confidence to make reasoned, thoughtful decisions when implementing ML design solutions.

PRAISE FOR BIG DATA, BIG DESIGN...

“Big Data, Big Design provides designers with the tools they need to harness the potential of machine learning and put it to use for good through thoughtful, human-centered intentional design."

— Creative Quarterly

"Armstrong poses critical design questions, providing a pathway to the rapidly transforming terrain....As a collaborative effort between designers, researchers, and data scientists, this volume will be particularly appealing to those interested in the many interdisciplinary and international interactions between scholars and business professionals."

— ALA/Booklist

"[I]t is hard to overemphasize the importance and utility of a book like Big Data, Big Design, which takes an overwhelmingly complex and technical subject and translates it into accessible language for designers of any discipline so that we can better understand how it affects us."

– The Dirt (ASLA)

Helen Armstrong is a professor of graphic design at North Carolina State University in Raleigh, North Carolina. Her previous books include Graphic Design Theory, Digital Design Theory, and Participate.

Keetra Dean Dixon is a designer, former professor at RISD, and winner of a US Presidential Award with a permanent design collection at SFMOMA, based on the East Coast and rural Alaska.