Publication date 10/1/2006
6 x 9 inches (15.2 x 22.9 cm), Paperback
464 pages, 50 b/w illustrations
Carton qty: 16;
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In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently, the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes.
Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The texts presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their design--whether by investigating how senior citizens react to design aesthetics, how hip hop culture can influence design, or how design for Third World nations is affected by cultural differences. Contributors also outline inspired ways in which design educators can teach research methods to their students. Finally, Design Studies is rounded out by five annotated bibliographies to further aid designers in their research. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners.
Audrey Bennett is a College Art Association professional development fellow and associate professor of graphics at Rensselaer Polytechnic Institute.
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"This anthology of 24 previously published and new essays is an engrossing and diverse primer in design's theroetical dimension. . . . Many of the pieces in Design Studies refine and complement ideas introduced at other points in the collection, which makes for a useful and cohesive text."
""For graphic designers and students of the graphic arts, this book would be an invaluable tool ... a compelling read for anyone interested in historical methods of design research in general""
Analyzing a rhetorical analysis of design, Michael J Carbaugh:
"Response to:Shaping Belief: The Role of Audience in Visual Communication by Ann C. Tyler. Appears in the book Design Studies: Theory and Research in Graphic Design edited by Audrey Bennett, published by Princeton Architectural Press. To read the full review on michaeljcarbaugh click HERE. "
— Michael Carbaugh
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