The Business of Creativity
How to Build the Right Team for Success
Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as know what you do best and focus on that, applies to any organization, small or large, commercial or nonprofit. He delves into the skill sets and people needed to grow a business, as well as the things you don t need (bad clients, bad employees, negative energy), in an engaging and easy-to-implement manner. His shrewd understanding, gleaned from decades of consulting for brands like Harrods, Pantone, John Varvatos, and Urban Archeology, makes this essential reading for anyone managing a business or thinking of starting one.
The author's focus is the world of architecture and design, but I'm convinced that the principles and strategy outlined are equally important to every new business or entrepreneurial effort.
Interior Design magazine
The most valuable book you buy this year may be The Business of Creativity.
Written in clear, persuasive instructions, Granet shares the wisdom gained from his 25 years of consulting with design businesses through his firm, Granet & Associates. He augments the text with lists, charts, and graphs that clarify a broad range of topics, from troubleshooting financial challenges to executing Instagram strategies....If The Business of Creativity has one theme, it is that all design is a collaborative effort. The book is a valuable resource for practices that will appeal both to new businesses determined to get it right and to established businesses that know they can do better.