Create Your Own Online Store in a Weekend
The advantages of selling your products online are many, low overhead, global markets, twenty-four-hour shopping, but perhaps most important is the level playing field offered by the internet. With a distinctive product and professional-looking website, you stand as much of a chance at success as anyone, even if others have more money to invest. In Create Your Own Online Store in a Weekend, Alannah Moore guides entrepreneurs through the process of setting up an online business and creating a website that fits both their products and their budget. This accessible primer provides detailed information on how to set up and provide content for your site as well as the right storefront and payment solutions. Moore addresses all aspects of running an online business, including marketing, order management, and boosting sales. Whether you are selling goods, services, or downloadable files, this guide will help you find the e-commerce solution that's right for you.
- Examines in detail web solutions to fit all budgets, businesses, and levels of technical expertise
- The only book devoted exclusively to setting up an e-commerce website. All competitive titles focus on setting up a store on Etsy.com.
- Having your own e-commerce site gives you much more control over design and navigation than Etsy.com and does not require customer registration
- Looks at various storefront options, such as Shopify; leading third-party payment processors; optimizing search engine results; and integrating social media into your site