TYPE CRIME: HORIZONTAL AND VERTICAL SCALING
You can change the set width of a letter by fiddling with its horizontal or vertical scale. This distorts the proportion of the typeface, forcing heavy elements to become thin, and thin elements to become thick. Instead of torturing a letterform, choose a typeface with the proportions you need, such as condensed, compressed, or extended. Type families such as Helvetica, Univers, and Interstate include a variety of widths.
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