Our all-time best selling book is now available in a revised and expanded second edition. Thinking with Type is the definitive guide to using typography in visual communication, from the printed page to the computer screen. This revised edition includes forty-eight pages of new content, including the latest information on style sheets for print and the web, the use of ornaments and captions, lining and non-lining numerals, the use of small caps and enlarged capitals, as well as information on captions, font licensing, mixing typefaces, and hand lettering. Throughout the book, visual examples show how to be inventive within systems of typographic form--what the rules are and how to break them. Thinking with Type is a type book for everyone: designers, writers, editors, students, and anyone else who works with words. The popular companion website to Thinking with Type (www.thinkingwithtype.com.) has been revised to reflect the new material in this second edition.
Ellen Lupton is one of America's preeminent design educators. Her books include DIY: Design It Yourself,Graphic Design: The New Basics (with Jennifer Cole Phillips), and several others. She is curator of contemporary design at Cooper-Hewitt, National Design Museum in New York, and director of the Graphic Design MFA program at Maryland Institute College of Art (MICA) in Baltimore.
Designers Review of Books:
" Thinking With Type is a book that should be in the collection of every designer, writer, editor, publisher and typographer. Ellen Luptons excellent analysis of thinking with typography is perfect for everyone from the first-year student to the seasoned professional... The pages just keep on turning."
"...the definitive guide to using typography in visual communication."
"Thinking With Type by Ellen Lupton is Princeton Architectural Press best selling title ever, and its pretty easy to see why. The book basically covers every possible facet of working with type, and it is packed with great visual examples on how to be creative within and outside the guidelines."
BRAIN PICKINGS 10 Essential Books on Typography list:
"The use of typography in visual communication is evolving rapidly, and often radically, as we shift from print culture to screen culture, and at the same time certain foundations of typographic creativity and visual eloquence remain fundamental. Thats exactly what Ellen Lupton explores in the 2010 revised and expanded edition of the now-classic Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students, originally published in 2007 by Princeton Architectural Press. From the latest style sheets for print and the web to the essentials on mixing typefaces and hand lettering, the book is a visually-driven blueprint to typographic style and originality by way of knowing the rules in order to break them creatively. The books excellent companion site features a wealth of materials and resources for designers, students and educators alike."