An outspoken voice in the world of graphic design for more than twenty years, Paula Scher has developed a worldwide reputation for her bold, modern graphics and her incisive, sometimes stinging, critiques of the design profession. In Make in Bigger, Scher candidly reveals her thoughts on design practice, drawing on her own experiences as one of the leading designers in the United States, and possibly the most famous female graphic designer in the world. Pointed and funny, it is an instructive guide for all those who navigate the difficult path between clients, employees, corporate structures, artists, and design professionals. Make it Bigger provides a survey of Scher's groundbreaking work, from her designs as art director at Columbia Records, to her identity for New York's Public Theater, to her recent work for the New York Times, Herman Miller, and the American Museum of Natural History's Rose Center planetarium.
For anyone who seeks insight into the realities of graphic design practice from a designer's point of view, Scher's is one of the best accounts. --Print
"An honest magnum opus...wry, detailed and ultimately affirming." --Graphic Design: USA
"A vibrantly illustrated professional autobiography of one of the most recognizable contemporary graphic designers... This candid, entertaining narrative offers readers an inside view of the vast corporate networks and commercial forces that stifle innovative design, and reveals the techniques Scher has used to overcome them." --Design Issues
Paula Scher is a partner in the design firm Pentagram and a member of the Art Directors Club Hall of Fame. She has won countless awards for her work, including the Chrysler Design Award and an AIGA Medal for distinguished service to the profession. Her album cover designs have earned her 4 Grammy award nominations. She lives in New York City.
"More than celebrating her own output, Scher tackles subjects such as navigating corporate hierarchies, style, and communicating to clientsall illustrated with previous projects."
"Through text and images [MAKE IT BIGGER] admirably exemplifies Paula Scher's works diversity; her constant search for and discovery of fresh means of graphic expression."
Substance Over Style, Creative Review:
"This is a straight-talking and insightful glimpse into what makes a designer tick. A must for helping clients to understand us and a benchmark for designers to aspire to."
"A vibrantly illustrated professional autobiography of one of the most recognizable contemporary graphic designers. Scher articulately details her professional journey from the bottom rung of CBS' records art department to her seat at Pentagram Design. This candid, entertaining narrative offers readers an inside view of the vast corporate networks and commercial forces that stifle innovative design, and reveals the techniques Scher has used to overcome them."
True to Type, The Sunday Telegraph Magazine (UK):
"With her rock n roll spaceships and chaotic calligraphy, the graphic designer Paula Scher has always known how to make a noise."
"Schers humor and wit is apparent throughout as she offers opinions on the design practice culled through her extensive work in the field, much of which is prominently displayed in the book."
"[Scher] has remained at heart, a rebellious adolescent, scornful of the timidities and hospital corners of so-called responsible adults."
"Though this work is mainly about the design profession, it will appeal to anyone working in a creative field, whether he or she is attempting to advance creative ideas or to chart a career trajectory concerned with personal growth and development."
The Albany Times-Union:
"Scher's witty work goes beyond the merely eye-catching: It's downright show-stopping."
"MAKE IT BIGGER reveals Schers thoughts on design and provides a survey of her work."
Naples Daily News (FL):
"If good books are food for thought, Scher's book is a banquet."
"Its an instructive guide for all those who navigate the difficult path between clients, employees, corporations and designers."
Hot Type, Vanity Fair:
"Bold graphic designer Paula Schers motto is MAKE IT BIGGER."
". . . an honest magnum opus. . . wry, detailed and ultimately affirming."
"By understanding human nature and complex political circumstances, Scher believes a designer can explain to ordinary people how extraordinary design can be."
"For anyone who seeks insight into the realities of graphic design practice from a designer's point of view, Scher's is one of the best accounts."